Odin Summit

Seattle, WA   2015

May 11-13
Sheraton Seattle Hotel

Join us for Odin Summit 2015—learn how to grow the cloud services market and increase your share of it.

You’ll gather with top executives from leading service providers as you exchange ideas on expanding and building new services, learn to create business opportunities through the Odin ecosystem, and make connections through exclusive networking events.

Why Attend?

  • Plan for Growth: Learn how to win market share with services by exchanging ideas with peers and industry leaders.

  • Stay Updated on Industry Trends: Understand emerging SMB buying behaviors and how to build service portfolios, go-­to-market plans, and channels.

  • Remain Competitive: See how Odin automation solutions are evolving to improve your user experience and increase service activation.

  • Connect and Have Fun: Converge with decision makers from around the globe, expand your professional network, and enjoy executive-­class attendee events.

Keynote Speakers

  • Joe

    Author of Cloudonomics: The Business Value of Cloud Computing

    Joe Weinman’s background spans R&D, operations and engineering, sales and marketing, product management, and corporate strategy. A former executive at Bell Labs, he has been awarded 21 U.S. and international patents. He led emerging technologies and services strategy for AT&T Business and AT&T corporate. At HP, he had P&L responsibility for a multi-hundred million dollar software business, and most recently, he was senior VP for cloud services and strategy at a leading data center, cloud enablement, and interconnection firm. As the author of Cloudonomics: The Business Value of Cloud Computing, he focused on cost, performance, and user experience optimization via the cloud. In his forthcoming book, Digital Disciplines (Wiley CIO, 2015), he focuses on digital strategies, and suggests that not only does IT matter, it can be a key enabler of corporate strategy and today, even corporate survival. Weinman received his Bachelor’s and Master’s degrees in Computer Science from Cornell University and UW-Madison, respectively, and has completed executive education at the International Institute for Management Development in Lausanne, Switzerland.

  • Birger

    Chief Executive Officer

    Birger Steen has been chief executive officer of Odin (formerly Parallels) since 2010. Birger started his professional career in 1992 as an oil trader at Norwegian Oil Trading, where he opened the company’s first office in the former Soviet Union. He joined McKinsey & Company in Norway in 1993. In 1996, he left McKinsey to join his favorite client Schibsted ASA, a European media group, as Vice President of Business Development. In March 2000, he was named CEO of Scandinavia Online AB, the leading Nordic Internet portal, which was listed on the Stockholm and Oslo stock exchanges later that year. After selling the company in 2002, Birger joined Microsoft, where he held positions as Country Manager for Norway and later Russia before moving to Microsoft headquarters where he served as VP, WW SMB and Distribution. Birger holds a Master of Science degree in Computer Science and Industrial Engineering from the Norwegian Institute of Technology in Trondheim. He also holds a degree in Russian Language from the Defense School of Intelligence and Security in Oslo and received his MBA from INSEAD in France.

  • Serguei

    Executive Chairman of the Board and Chief Architect of Odin

    Mr. Beloussov is a founder of Odin and was formerly its CEO. He is a successful self-made serial entrepreneur and business executive with an outstanding 15+ year track record in building, growing, and leading high-performing, multi-national, high-tech companies in North America, Europe, and Asia. Under Mr. Beloussov's leadership, Odin quickly grew to profitability and top market positions in its desktop virtualization, OS containers, and control panel offerings. Mr. Beloussov holds a B.S. in Physics, an M.S. in Physics and Electrical Engineering with High Honors, and a Ph.D. in Computer Science from the Moscow Institute of Physics and Technology.

  • Joe Weinman
    Senior Vice President, Telx
  • Birger Steen
    CEO of Odin
  • Serguei Beloussov
    CEO of Acronis


  • 12:00 pm – 6:00 pm
    12:30 pm – 4:00 pm
    Sponsor Sessions
    4:00 pm – 6:00 pm
    Welcome Reception + Exhibition
  • 8:00 am – 9:00 am
    9:00 am – 10:15 am

    Birger Steen

    CEO of Odin

    10:15 am – 10:30 am
  • 10:30 am – 11:30 am

    Joe Weinman

    Author of Cloudonomics:
    The Business Value of Cloud Computing

    11:30 am – 1:00 pm
    Lunch + Exhibition
    1:00 pm – 2:00 pm
    Breakout Sessions (2)
    2:00 pm – 2:15 pm
  • 2:15 pm – 3:15 pm
    Breakout Sessions (2)
    3:15 pm – 3:30 pm
    3:30 pm – 4:30 pm
    Breakout Sessions (2)
  • 4:30 pm – 5:30 pm
    Happy Hour + Exhibition
    7:00 pm – 10:00 pm
    Attendee Party at The Columbia Tower Club
  • 8:00 am – 9:00 am
    9:00 am – 10:15 am

    Serguei Beloussov

    Executive Chairman of the Board and Chief Architect of Odin

    10:00 am – 10:15 am
  • 10:15 am – 11:15 am
    Breakout Sessions (2)
    11:15 am – 11:30 am
    11:30 am – 12:30 pm
    Breakout Sessions (2)
  • 12:30 pm – 1:30 pm
    1:30 pm
    Conference Adjourns


Welcome Reception

Monday, May 11, 4:00 p.m. – 6:00 p.m.

Odin Summit will kick off with drinks, hors d'oeuvres, and a little bit of magic. Meet and mingle with other attendees and exhibitors as you’re entertained by award-winning illusionist Nate Jester, who you might have seen on America’s Got Talent or Bravo’s LOLwork.

Sponsored by

Attendee Party

Tuesday, May 12, 7:00 p.m. – 10:00 p.m.

For a higher level of networking – literally – don’t miss our annual Attendee Party, held at the top of the tallest skyscraper in Seattle. The exclusive Columbia Tower Club features breathtaking views of Seattle and Puget Sound, including the Space Needle, Mount Rainier, and the San Juan Islands. While you take in the sights, you’ll also enjoy Pacific Northwest-inspired cuisine and live entertainment.

Sponsored by  

Networking Lounge

Connect with like-minded colleagues and share information in a casual environment. The Networking Lounge is a great place to meet with the people that you want to have focused dialogue with at Odin Summit.

Exhibit Hall

View the latest solutions to help you deliver better cloud services and build more efficient channels. Meet with key Odin partners as they answer your questions and provide guidance on the best services selling opportunities.

Mobile App

Download the new Odin Summit Link Mobile App and use it to navigate all aspects of the conference before, during and after the event! Connect with other attendees, utilize your personal agenda, obtain more information on speakers and sessions, find out more about Seattle, and much more. The mobile app is free to attendees and will be available on all tablets and mobile devices. The mobile app will be available for download in March 2015.

Increase your visibility, cultivate new leads, and do business with industry leaders by investing in Odin Summit as a sponsor. Space is limited and will fill up fast, so act now to secure your spot. Download the sponsorship prospectus for more details.

For further information regarding these opportunities, please email SummitSponsorships(at)odin.com.

Registration Fees

Please note that the registration fee includes two nights at the Sheraton Seattle Hotel.

Cancellation Policy:

Full refund if cancellation is received on or before
Friday, February 20.

50% refund if cancellation is received between
February 21 and April 17.

No refund if cancellation is received on or after
Saturday, April 18.

Substitutions will be allowed
through Friday, April 17.
No substitutions after this date.

* The onsite registration fee does not include accommodations.


Sheraton Seattle Hotel
1400 Sixth Avenue
Seattle, WA 98101

Located in Seattle's thriving downtown corridor, Sheraton Seattle Hotel is steps away from exciting nightlife, restaurants, shopping, and entertainment. Pike Place Market, the Seattle Waterfront, Seattle Center, Space Needle, Seattle Art Museum, Seattle Aquarium and the Washington State Ferries are all within walking distance from the hotel. Sheraton Seattle Hotel puts you in the heart of the Emerald City.

Hotel Reservations

Hotel reservations at the Sheraton Seattle Hotel can only be booked as part of the registration process. Please note that two (2) nights’ room and tax is included as part of the registration fee. However, if you choose to book your reservation at another hotel, the registration fee will remain the same. Additional nights may be booked at the group room rate of $199.00 per night, plus applicable taxes currently 15.6% and $2.00 per night for TIA (tourism improvement area). Standard in-room internet access is included in the group room rate. The cut-off date for hotel reservations is Friday, April 17, 2015. After this date, we will do our best to secure a hotel reservation for you at the group rate, but cannot guarantee it.


The Sheraton Seattle Hotel is 15 miles, about 25 minutes, from Seattle-Tacoma International Airport (SEA).

Click here for transportation options to and from the Sheraton Seattle Hotel.

For executive private transportation for your arrival, departure, or any other transfer needs during your stay in Seattle, please contact Stewart Transportation Solutions, Inc. for a personalized quote. Rates vary by vehicle type, number of passengers, and hours needed:
Stewart Transportation Solutions, Inc.
Colleen Chase
E: colleen(at)stewarttransportation.com
P: 1.425.269.0418

Questions? Email us at Summit(at)odin.com.


Odin Summit

Seattle, WA   2015

May 11-13
Sheraton Seattle Hotel