With global cloud services revenue from small and medium businesses (SMBs) reaching $100 billion and projected to hit $125 billion by 2016, our market is rich with opportunity. But how should service providers capture that growth?

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(Rule #1) Simply Put: Design Your Portfolio for Easy Selling


No such thing as too many choices? Think again. If a customer is presented with a large number of different options, they may have a tendency to suffer from “choice overload” – or a paralysis when making decisions. Several studies...


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(Rule #3) The Sale is Just the Beginning



Whenever you make a sale, you are beginning a relationship with your customer. The key word here is “beginning.” Like all new beginnings, it’s important to foster and grow your relationship with your customer...



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For Service Providers Using Virtuozzo, Docker Isn’t Just a DevOps Phenomenon Anymore


Docker has created a big wave over the past year. For those not familiar with Docker, it is an application packaging and orchestration technology which uses containers to transport applications with exactly specified dependencies and run them anywhere within a Linux container environment. The reason this is so different from simply transporting virtual machine images is...

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Odin SMB Cloud Insights™ for Germany Shows Cloud Services Market to Reach €5B by 2018


The German cloud market is forecasted to grow at 12% CAGR, reaching €5 billion by 2018. Read on to learn about IaaS, web presence, unified communications, and business applications forecasts.

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(Rule #2) More Connections =
More Conversions


Typically, most partners focus their attention on one or two sales channels, as they reason that 90% of sales to new and existing customers come from inbound/outbound call centers and account teams. However, don’t underestimate the importance of connecting with your customers...

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We’ve Changed Our Name –
Parallels Service Provider
Business is Now Odin


Mark Twain once said the difference between the right word and the almost right word is the difference between lightning and a lightning bug. We think the same can apply to a company’s name – it’s important to have a name that fits our business and the value we bring to our partners...

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SMBs Want a Business Presence,
Not a Generic Web Presence



More than 50% of all small businesses lack a website, according to Google. But if you see this as an opportunity to sell more generic shared web hosting, you would be mistaken. SMBs aren’t buying traditional web hosting and building web sites from scratch anymore. Those days are long gone...




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Odin SMB Cloud Insights™ for EMEA Shows Cloud Services Market to Reach €30.1B by 2018


The EMEA cloud market is forecasted to grow at 17% CAGR, reaching €30.1 billion by 2018. Read on to learn about IaaS, web presence, unified communications, and business applications forecasts.

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