Optimized Computing

New Vision

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In late 2007, Parallels unveiled its new vision for "Optimized Computing". Parallels also previewed a new company logo identity and a product naming strategy that switched to descriptive names for simplicity and strength.

The new Parallels' Optimized Computing vision begins with the Parallels Open Platform — an open, partnership-oriented platform that brings together desktop and server virtualization plus system and business automation for use in on-premise, on-device, hosted and software-as-a-service (SaaS) usage models.

The Parallels family of products offers extensive system support including x86, x64, IA64 Windows, Linux and Mac OS plus VMware and Xen in the future. Our virtualization strategy takes advantage of innovative hypervisor and container (Virtuozzo) technologies to serve the broadest range of scenarios and benefits possible.

New Product Naming

A list of selected future product, program and project names follows (with former names in parentheses):

  • Parallels Desktop (no change)
  • Parallels Desktop for Windows and Linux (Parallels Workstation)
  • Parallels Server (no change)
  • Parallels Virtuozzo Containers (Virtuozzo)
  • Parallels Management Console (VZMC)
  • Parallels Virtual Automation (PVA) — Parallels Virtual Automation (PIM)
  • Parallels Operations Automation (PEM OSS)
  • Parallels Business Automation — Enterprise (PEM BSS)
  • Parallels Business Automation — Standard (HSPc)
  • Parallels Automation (PEM OSS & BSS, HSPc)
  • Parallels Plesk Panel (PPP)
  • Parallels Plesk Billing (PPB)
  • Parallels Plesk Expand (PPE)
  • Parallels Plesk Sitebuilder (PPS)
  • Parallels Pro Control Panel
  • Parallels Helm (Helm)
  • Parallels H-Sphere (H-Sphere)
  • Parallels Confixx (Confixx)
  • Parallels Open Platform (Fusion)
  • Parallels Technology Network (PTN)
  • Parallels Partner Network (PartnerNet)
  • Application Packaging Standard (no change)
  • OpenVZ (no change)

These names will be phased in with new program and program releases.

Desktop Virtualization
- Parallels Desktop 9 for Mac
- Parallels Transporter
- Parallels Desktop Switch to Mac Edition
- Parallels Desktop for Mac Enterprise Edition
- Parallels Management-Mac for Microsoft SCCM
Server Virtualization
- Parallels Cloud Server
- Parallels Containers for Windows 6.0
- Parallels Virtuozzo Containers
- Parallels Automation
- Parallels Automation for Cloud Infrastructure
- Parallels Business Automation Standard
- Parallels Virtual Automation
- Parallels Plesk Panel Suite
- Web Presence Builder
- Parallels Plesk Automation
- Parallels Small Business Panel
- Value-added Services for Hosters
- Parallels Partner Storefront
Services & Resources
- Cloud Acceleration Services
- Professional Services
- Support Services
- Training & Certification